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Hubbard Broadcasting
Minneapolis/St. Paul, Minnesota, United States
(on-site)
Posted
6 days ago
Hubbard Broadcasting
Minneapolis/St. Paul, Minnesota, United States
(on-site)
Job Type
Full-Time
Job Function
Creative Services
Promotion/Social Media Specialist - KS95
The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
Promotion/Social Media Specialist - KS95
The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
Description
Job Responsibilities- Contest & Promotion Management
- Coordinate and execute all on-air and online contests and giveaways.
- Manage winner selection, verification, paperwork collection, and prize fulfillment.
- Process contest-related documentation, including tax forms and check requests.
- Track winner paperwork and ensure compliance with station, legal, and accounting requirements.
- Maintain accurate records of prize inventory and distribution.
- Monitor and respond to promotions email and phone lines.
Event Coordination
- Execute station events, appearances, and promotional activations.
- Coordinate event staffing, logistics, and communication with sales, talent, and street team.
- Create event materials, schedules, and briefing sheets.
- Maintain event supplies, promotional inventory, and station vehicles.
- Attend and support station events, including nights, weekends, and holidays as needed.
Digital Marketing & Social Media Strategy
- Create a station social media strategy for KS95. Provide actionable recommendations to enhance station/brand content performance, audience growth, engagement, and campaign effectiveness.
- Assist with content planning and social media calendars, ensuring consistent and strategic messaging across platforms.
- Coach and direct the team on best practices in social media posting by platforms.
- Analyze social media, digital marketing, and audience engagement performance to identify trends, successes, opportunities, and areas for improvement.
- Help execute sponsor and client deliverables across social media platforms.
- Assist in promoting station events, contests, and community initiatives.
- Stay informed on emerging social media trends across platform changes, algorithm updates, digital marketing best practices, and new advertising opportunities across TikTok, Facebook, Instagram, and YouTube.
Qualifications
- Required
- Bachelor's degree in Marketing, Communications, Public Relations, Event Management, or related field preferred; equivalent experience considered.
- Strong understanding of major social media platforms, including Instagram, Facebook, TikTok, YouTube, and emerging digital channels.
- Experience using analytics and reporting tools such as Meta Business Suite, Google Analytics, Google Ads, or similar platforms.
- Ability to analyze audience, social media, and promotional campaign data; identify what is driving engagement and results; and make strategic recommendations for future content, campaigns, and marketing initiatives.
- Strong organizational and project management skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Strong customer service and relationship-building abilities.
- Ability to work flexible hours, including evenings, weekends, and Holidays.
Preferred
- Experience in radio, media, entertainment, promotions, marketing, or event coordination.
- Familiarity with WordPress, VPromo, Asana, Audience, and Canva
- Experience with contesting, prize fulfillment, and event logistics.
Job ID: 86553267
Please refer to the company's website or job descriptions to learn more about them.
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